All About Interiors PR
Article by john mce
Public relations (PR) is the practise of handling communications between an organisation and the outside world. Public relations can gain exposure for a company or organisation or their products and services, and this is how PR can benefit businesses bottom lines. Public relations offers will often try to attract the attention of their audiences by using topics of public interest or news. The most common PR activities include speaking at conferences, writing press releases and distributing them, and dealing with requests from journalists and the media.
PR encompasses communications with employees, customers, investors, voters or the general public. Sometimes the aim of public relations is to limit the damage to a brand name, if something has happened which has created some bad press.
Interiors PR is all about promoting the lifestyle and home interiors products and services available. PR firms can help owners launch new businesses on a national scale, and often PR companies will offer strategic consultation based on their understanding of the home interiors industry.
While Interiors PR companies will generally have a good understanding of the Interiors market, they also need a very clear understanding of how the media works. They need to be able to communicate well with print, broadcast and online journalists who are interested in writing or reporting about a firm, product or service. It is the job of the Interiors PR company to influence editorial and secure some beneficial exposure for their clients.
Pr officers should have contacts in the consumer and trade lifestyle press, as well as keeping up to date with trends and industry news by attending trade fairs and staying in touch with relevant individuals. Good PR officers make a journalist’s life easier, by pitching feature and news ideas for publication.
Many PR companies will offer additional services on top of communications support, including design, copywriting and photography. Any PR activity which results in media coverage will easily translate to email marketing and advertising campaigns. PR officers are great at creating a story and keeping it running through various different types of media. Increasingly PR can relate to social network like Facebook and MySpace, where the general public can share their views about companies, products and services.
Other services which Interiors PR companies may offer include crisis management, media training, public speaking opportunity generation, business profiling and event management. PR companies are valuable associates to home interiors businesses, and can help increase awareness and sales. They understand the marketplace, and understand how the media can work to your advantage, and are the best people to launch and promote an interior design and lifestyle business.
About the Author
The White Room is an independent PR consultancy, specialising in Interiors PR and lifestyle sector.
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